This would be a bit of a slog, but if someone could pull it off it would be EPIC! It would require getting a lot of public domain wildlife footage, and some editing software, and a YouTube upload account. Then go through all the matchups of all 55 Super Bowls and get the ones that had one or more animals in the team names and use the wildlife footage to get some kind of conflict or reaction between the animals for the team(s). Years that didn’t have animals get footage of owls hunting. Put together 1-2 minute videos of the animal conflicts or owls hunting and title them “Best Moment Superb Owl Y” with Y being a Roman numeral that matches the conflict to the game. Then upload the videos 2 or 3 times a week during the football season. Because you have all the letters in the right order the algorithm for searching videos will “hit” on super bowl searches. I know because searching for “superb owl” got me super bowl videos.